MedMarketers developed a new wholesale website for TerrAscend that offered both brand consistency and modern digital functionality.
TerrAscend Wholesale offers partner businesses a steady supply of premium flower, concentrates, edibles, and other products. As a highly established cannabis operator in North America, TerrAscend gives its partners the reliable access they need to keep shelves stocked and customers happy.
However, the wholesale website didn’t measure up to the caliber of the TerrAscend name. It was dated and tough to use, making it harder for partners to find what they needed and trust the digital experience the same way they trusted the products.
With internal teams focused on scaling core operations, TerrAscend looked to MedMarketers to create a new wholesale website, one that felt as professional and forward-thinking as the brand itself, while giving staff a much easier platform to update and grow.
The Challenge: An Outdated Website Design
TerrAscend Wholesale’s website lacked responsiveness and modern UI standards. Behind the scenes, the content management system was clunky and slow, making even simple updates a burden for the internal team.
As the company scaled, the cracks showed. The site wasn’t optimized for accessibility, performance, or SEO, three essentials for reaching partners quickly and maintaining credibility in a competitive market.
These limitations created friction in how partners engaged with the brand online, undermining TerrAscend’s image as a forward-thinking, premium cannabis operator.
MedMarketers came into the picture ready to help TerrAscend overcome these roadblocks.
The Solution: Forward-Thinking Website Development to Align with the Growing Brand
MedMarketer’s web development team delivered a fully reimagined website, structured around scalability, usability, and brand alignment.
Custom WordPress Theme
The MedMarketers team created a custom WordPress theme to give TerrAscend Wholesale complete control without compromising brand integrity.
Powered by Advanced Custom Fields, the theme allowed content updates to be quick and intuitive. Every detail, from typography to layout, remained aligned with TerrAscend’s identity.
To keep the site fast and reliable, the team ditched bulky plugins and unnecessary assets. The result was a lean, high-performing platform that was flexible enough for internal staff to use.
Collaboration with Client Development Team
MedMarketers worked hand-in-hand with TerrAscend’s internal development team, building the new site into their existing workflow rather than around it. Using GitHub for version control and CI/CD pipelines ensured clean, consistent deployments.
Additionally, a staging environment created space for iteration. Both internal teams and external stakeholders could review, provide feedback, and approve changes before launch.
The process felt seamless, transparent, and fully integrated into TerrAscend’s team.
Performance and Accessibility Enhancements
The build prioritized speed and inclusivity. With most partners and visitors coming in on mobile, the site had to deliver a flawless experience on any device.
The MedMarketers team integrated best practices for accessibility into the entire site. From clear visual indicators on interactive elements to compliant color contrasts, every detail helped ensure the site worked for all users, including those with disabilities.
On the back end, streamlined asset delivery pushed the site to a perfect 100 on Google PageSpeed Insights.
Rigorous Testing and Quality Assurance
Pre-launch, MedMarketers ran an extensive QA process to make sure everything worked as intended. The team also tested all interactions and refined any missing or faulty functionality. Each revision tightened the experience, ensuring the final product went live without any errors.
When the new wholesale site went live, it felt like a true extension of the TerrAscend brand. Partners could finally navigate with ease, whether they were checking out product details, learning about programs, or browsing from a phone between customer visits.
The Result: A Future-Proof B2B Website Tailored to the Cannabis Industry
The new TerrAscend Wholesale site gave the brand a digital presence that matched its reputation in the cannabis market: professional, reliable, and easy to work with.
Business partners now experience a streamlined, mobile-friendly interface that clearly communicates TerrAscend’s offerings and values.
For TerrAscend’s internal team, the change was just as impactful. Instead of wasting time wrestling with the website, the staff can now focus on running and scaling the business.
The new build prioritized SEO and performance from day one. Today, the site is set up to stay visible and grow right alongside the company.
By aligning the user experience with TerrAscend’s brand promise, MedMarketers helped reinforce the company’s position as a leader in cannabis wholesale.
MedMarketers Designs Websites That Drive Growth
MedMarketers creates websites built to work as hard as your business does. You can count on us to deliver sites with lightning-fast performance, streamlined content management, and future-proof infrastructure. Contact MedMarketers for a consultation and quote.
About TerrAscend
Cannabis is a movement: one that’s redefining wellness, culture, and commerce across North America. In that world, TerrAscend is one of the most influential players. The company oversees a portfolio of cultivation, processing, and retail brands.
TerrAscend Wholesale is the bridge between TerrAscend’s premium products and the partner businesses that stock them. Highly trusted in both the medical and adult-use markets, TerrAscend helps its partners shape experiences at the retail level and deliver excellence at every step of the supply chain.
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