Build social presence, support go-to-market efforts, establish brand voice
Launching a Social Media Presence for a Multi-Location Dispensary
Ivy Hall worked with the MedMarketers team on social media strategy, creative asset development, and branding. The MedMarketers team delivered a ready-to-launch organic social media presence supported by clean, memorable brand assets.
Ivy Hall is a dispensary chain with multiple locations across Illinois. At the time of engagement, the brand was preparing for go-to-market efforts and needed to establish a cohesive, compliant social media presence across its channels. Social media marketing for cannabis brands is uniquely challenging because of strict platform rules, inconsistent enforcement, and the overall stigma that can still surround cannabis-related content. The MedMarketers team leveraged its experience in cannabis marketing to navigate these challenges and build a strategy that would help Ivy Hall stand out while remaining compliant.
The work began by defining the key visual and messaging pillars that would support Ivy Hall’s social presence. Our team developed a kickoff organic social media strategy tailored to Ivy Hall’s needs, with a focus on clarity, compliance, and engagement. This included recommendations on platform selection, messaging guidelines for posts, and ideas for driving early engagement without risking content takedowns. The plan aimed to strike the right balance between promoting the brand and respecting the limitations of each platform.
On the creative side, MedMarketers designed the brand’s first batch of social media assets for use across all channels. This included graphics for Instagram, Facebook, and LinkedIn that reflected Ivy Hall’s clean and memorable branding. The designs featured cohesive color palettes, typography treatments, and imagery that could be used both at launch and in future campaigns. The asset library was built to support flexibility so the brand could easily adapt graphics for new promotions, events, and announcements without reinventing the wheel each time. The ready-to-launch graphics were a key part of the go-to-market and social media strategies, ensuring Ivy Hall could hit the ground running.
The end result was a complete toolkit that positioned Ivy Hall to build its online presence from day one in a way that aligned with its brand and business goals. The social media strategy provided a clear framework for Ivy Hall’s team to follow, with messaging guidance, visual consistency, and compliance measures baked in. This allowed the brand to confidently move forward with organic social efforts while managing the risks and challenges that come with cannabis marketing online.
Interested in working with the MedMarketers team on a strategy similar to this one? Contact our team to discuss your goals.
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Services
- Social Media Strategy
- Creative Asset Development
Tech Used
- Figma
- WordPress
- Meta
- Google Search Console
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