MedMarketers delivered a scalable website designed to drive conversions and highlight retail locations.
Gage Cannabis Co. is one of Michigan’s best-known names in cannabis. It’s a brand that earned its status through premium flower, eye-catching retail spaces, and a loyal community of fans who treat Gage like part of their lifestyle.
While Gage’s stores thrived, its website told a different story.
The outdated design didn’t reflect the energy of the brand. Customers often found it clunky to navigate when searching for store locations, checking out products, or connecting with the community online.
To close that gap, Gage invested in a full website redesign with MedMarketers. The collaboration aimed to translate Gage’s powerful identity into a modern, conversion-focused digital experience that made customers want to come back time and time again.
The Challenge: A Website That Couldn’t Keep Up
The cannabis market moves quickly, and it doesn’t leave much room for error.
For most customers, a brand’s website is the first stop: a place to browse products, check store hours, or find the closest dispensary.
The original site just couldn’t keep up. It wasn’t built for growth, and simple updates turned into heavy lifts for their team. Visitors encountered a frustrating online journey instead of the smooth, elevated experience they expected from Gage.
Gage knew it needed a change. That’s when they turned to MedMarketers to design a site that could grow with them, match the energy of their retail spaces, and give their community a reason to keep coming back.
The Solution: Performance-Minded Website Development
To translate Gage’s retail identity into a high-performing digital platform, the MedMarketers team focused on building a site that balanced design, scalability, and speed:
Laying the Foundation with Smarter Architecture
The project began with a review of the existing site, what worked, and what didn’t. Pages with high value remained in place. The web team introduced new sections to better support customer journeys and brand storytelling.
Behind the scenes, the team restructured the site architecture to feel cleaner and more intuitive, giving customers an easier path from browsing to buying. At the same time, they kept scalability in mind so the site could grow with Gage’s rapid expansion.
MedMarketer’s web and SEO teams also worked together to develop an optimized site structure to improve organic rankings.
Creating a Modern, Flexible Design System
To make the site feel seamless from top to bottom, MedMarketers introduced a component-based design system. Reusable elements (such as hero banners, accordions, cards, and navigation bars) allowed for faster page builds and easier updates.
A detailed style guide and UI kit in Figma ensured brand cohesion, covering everything from typography and spacing to color contrast and background effects.
All in all, MedMarketers created a system that balanced design efficiency with a polished user experience, two crucial outcomes for Gage’s long-term success.
Building a Custom WordPress Platform
The development team built a custom WordPress theme designed to meet Gage’s objectives, focusing on:
- Dynamic brand integration: The platform supported four distinct brands, with the site’s color scheme automatically shifting to match the one being viewed.
- Custom-built age gate: A lean, reliable solution replaced the old plugin, reducing load times and improving performance.
- Automated store hours: Integration with Google My Business kept location information accurate without manual updates.
- Efficient workflows: GitHub supported version control and CI/CD pipelines. A dedicated staging environment gave Gage’s team a hands-on way to review updates before launch.
Close collaboration with Gage’s internal developers ensured all processes aligned with their standards and technical needs.
The Result: A Custom WordPress Website Aligned with Growth
With the redesign, Gage Cannabis finally had a digital presence that lived up to its ambitious retail vision.
The conversion-oriented layout drove customers directly to store locations and product offerings. A modular design system simplified the rollout of new content across core pages, including Blog, About, Rewards, Social Equity, and FAQs.
Most importantly, the redesign gave Gage a scalable foundation to grow on. As the brand continues to expand, its site can keep up without any problems.
The launch strengthened Gage’s role as a cultural leader in Michigan’s cannabis community, deepening its connection with customers and setting the tone for what modern cannabis retail can look like.
Make Your Brand Unforgettable with a Premium Website
Your brand isn’t ordinary, and your website shouldn’t be either. At MedMarketers, we design custom digital experiences that keep your audience engaged and give your brand the spotlight it deserves.
If you’re ready to elevate your online presence, contact us for a consultation and a quote.
About Gage Cannabis Co.
Midwesterners know Gage Cannabis Co. for its top-shelf flower and beautiful retail spaces that feel more like local hangouts than storefronts. The company gives back through social equity and community initiatives that go well beyond the dispensary. With multiple locations across the state, Gage continues to set the standard for the cannabis industry by curating experiences, events, and moments that keep people connected to the culture.
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